Bet365 sportsbook review 2023

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Bet365 sportsbook review 2023

In this Pipbets Bet365 review, we’ll will give you the pros and cons, ease of use, security information, information on loyalty and welcome bonus offers, and our honest opinion on using what is considered to be one of the top, if not the top online sportsbook in UK. 


  • Easy to use new customers offer + plenty of loyalty offers 
  • Specific mobile apps and outstanding customer services  
  • Huge range of betting markets, along with an extensive live streaming  
  • Fast and good choice of payouts on selected methods 
  • Well-known trusted brand with over 62 million worldwide customers 
  • Easy to use website with most sports visible on homepage 


  • Can be rigid with promotions, but at least that’s consistency. Bet365 rarely get involved with the latest trend bets. 
  • Can exclude promotions to customers who don’t gamble regularly with them or win too often. This is industry standard, though. 

Bet365 Review – Opening your account 

We found the process very easy to do, and required very little effort, in comparison with the average online bookmakers.  

We found claiming the new customer welcome offer was a piece of cake. When using our Bet365 bonus code, it was clear that players needed to deposit a minimum of £10 and then bet £10 to claim the maximum sign-up bonus amount of up to £50 in bet credits. Please note, this may change in the future.  

To verify this amount is still valid, we noticed the £50 in bet credits was displayed by a pop up on my screen and within an email. The free bonus appeared almost instantly after my qualifying bet was settled. One thing we liked, and one thing we wish all bookmakers would do is to complete the KYC process when completing the registration and depositing with debit card.  

Payment Methods – Depositing and Withdrawing from Bet365 

All Bet365 deposits are instant but Bet 365withdrawals can take between 1 and 5 days, which is industry-standard. It also depends on who you bank with too, some banks process quicker than others. The Bet 365 deposit methods are the usual ones you would see from an established and reputable bookmaker. These methods include Bank transfer, Visa or Mastercard, PayPal, Google or ApplePay and Paysafe card. 

UK players also have the option available to receive your winnings on the same day. Another quick-withdraw method used by Bet365 is with their Bet365 Mastercard. The Bet365 Mastercard is a great addition made by Bet365 that allows you to withdraw your winnings to the card and then spend the cash at a retailer or withdraw the cash at a cashpoint that accepts Mastercard’s. The card works in the same way as a prepaid card does. 

Bet 365 website Usability 

The desktop website used to be superior to their mobile version, however, like most online bookmakers, the mobile version has been improved lots! If you’re using the Bet 365 mobile website, there is an A-Z tab in the top left-hand corner of the screen. When a user taps this option, it then brings up a list of the main sports in alphabetical order for you to filter through. 

A ‘frequently visited’ list appears above the A-Z listing, after you’ve had a few uses of the website, and the websites learns your favourite sports or markets, which is handy for users. . This list of sports you often visit gives you a handy shortcut to your favourite markets faster. 

On the Bet 365 desktop, the complete list of sports available to bet on is listed down the left-hand side of the website, making navigating to the sport you wish to bet on easy to find. You will also find your frequently visited sports listed just above, as you can when using the mobile site and app. 

Bet365 also have a search button that helps you find your chosen sport quickly. This is a great addition, considering the huge number of sports available and different events and markets in those sports, it’s usually difficult to find what you’re looking for. With so many different betting markets available, Bet365 do a grand job of making their platform as easy to navigate as possible. 

Bet 365 bet placement 

Bet365 is one of the easiest websites to place a bet. When you click on the market you wish to bet on, a box opens, allowing you to place your stake. 

How to place a Bet 365 soccer bet 

We have based the example, below, using the same Premier league game featured above. A player will enter their chosen bet amount in and press the green button, “place a bet”.

Bet365 Customer Service 

Bet365 has three main methods of contacting their customer services. If you enjoy writing letters, ad have a stamp, you can always opt to write them a letter too! Bet 365 customer services provide a help page with an FAQ to try help your initial query, if you can’t find the answer you need there, you can click on the ‘Contact Us’ tab at the bottom of the page. 

You will be given three options when you click “contact us” The most used one is the live chat feature. Upon visiting there, we were greeted by the Bet365 Virtual Assistant, which is the artificial intelligence Bot to ‘try’ help you, one of those things that you’ll also find on most live chats nowadays! 

If you haven’t got the patience for all this 21st century technology, you could always opt to speak to a real person. During our test we experienced wait times of between five and twenty minutes, pending the time of day ad of courser which day. However, out of all the contact methods provided, we were most satisfied of receiving a satisfactory answer this way. Especialy if yoy have a complex question! 

Licensing and Security at Bet365

Bet365 is registered in Malta. This is a commonplace thing with online betting operators, and this is done mainly due to taxation reasons. Furthermore, around twenty years ago UK bookmakers seemed to swarm there and seem to be content trading from there ever since!  

However, the licensing side of things is kept in UK, which is probably reassuring for some. After all, you want to know your money will be in safe hands, right? Bet365 is licensed and regulated by the British Gambling Commission. This means that Bet365 must operate at the high British standard and will be forced to use safer gambling methods. 

Bet365 Loyalty Rewards and Bet365 New Customer Offers 

Our Bet365 bookmaker review has found that they have daily offers for existing customers across sports such as football, tennis, baseball and basketball. 

Bet365 Horse Racing offers 

Bet 365 have had their ITV 4/1 or more offer for as far as we can remember, at least fifteen years ago! This offer used to be called the Channel 4 4/1+ offer, since the Saturday racing used to be screened on Channel 4.This great offer only applies to live TV races, where if you back a winner at odds of 4/1 or greater, you can place the same amount of money on a horse in the next race (max £50), and if it loses, you get your money back in withdrawable cash. 

Bet365 New customer offer – Up to £50 Bet Credits  

The Bet365 new customer offer is a very flexible welcome offer, and one of the most straightforward, easy-to-use welcome offers you will find. The bad news is this offer did at one time used to be for a cool £200 prior to 2016 and a whole £100 prior to 2020. However, since the explosion of strategical betting methods such as Matched betting, too many people seemed to be abusing this offer and I guess Bet365 had no option to reduce this offer. 

How it works 

A player will deposit £10 and then place a £10 bet, you will receive £50 in what Bet365 calls bet credits – which is practically £50 in free bets! Bet 365 call it bet credits to avoid using the words free bets! The word free bets are not encouraged within the new USA betting scene, and we ca only guess Bet365 are choosing their words wisely, to save any alteration down-the-line! 

After testing for our reviews, we found the bet credits were added to the Bet 365 account instantly. You can’t withdraw the bet credits, but you can withdraw any winnings you make from betting with them

Bet 365 sportsbook – conclusion 

Bet 365 have a good new customer offer, despite [as mentioned above] it used to be 4 times the value years ago! They also have a great selection of sports and betting markets, and the website is easy to navigate. 

Bet 365 offer regular incentives to their existing customers, have a Mastercard for instant cash withdrawals, and offer super-fast live pictures for their live betting. If you’re looking for an outstanding all-round reliable bookmaker where you can bet and feel confident your money and online security is safe, then Bet365 fits the bill! 

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